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# Basic concepts and terms

> Understand the product catalog in Zuora Billing to effectively define products and pricing, and adapt to market needs.

Understand the product catalog in Zuora Billing to effectively define products and pricing, and adapt to market needs.

The product catalog is where you define your products and pricing. Each company has one product catalog containing all the products they sell. Designed specifically with subscription businesses in mind, Zuora Billing's product catalog has a flexible interface that makes it easy to create new products and rate plans or to modify existing rate plans on the fly. The product catalog's ability to handle sophisticated pricing models allows you to easily adapt your pricing to customer and market needs to grow your business and drive more revenue.

Before you start building products and prices in Zuora Billing, it is recommended to understand some basic concepts and terms, which can help you make better choices or decisions during the process.