> This page is for Docs.

> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://zuora.ferndocs.com/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://zuora.ferndocs.com/_mcp/server.

# Use case: traditional businesses just launched subscription services

> Explore essential metrics for businesses launching subscription services, including MRR and subscriber data.

Explore essential metrics for businesses launching subscription services, including MRR and subscriber data.

You may need these cards in your dashboard.

* Average MRR per subscriber from direct sales
* Average MRR per subscriber from paid media
* Trial and paying subscribers
* Net MRR