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# Content and personalization

> Learn how to tailor experiences by using user attributes, subscription status, behavioral rules, access policies, and audience segments to present relevant content and workflows.

Learn how to tailor experiences by using user attributes, subscription status, behavioral rules, access policies, and audience segments to present relevant content and workflows.

Experiences can be tailored using information such as:

* User attributes
* Subscription status
* Behavioral rules
* Access policies
* Audience segments

These capabilities allow organizations to present relevant content and workflows to different groups of users.