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# Localization and experimentation

> Use localization and experimentation in Experience Builder to deliver translated, localized, and personalized experiences for different audiences.

Use localization and experimentation in Experience Builder to deliver translated, localized, and personalized experiences for different audiences.

Experience Builder supports localization and experimentation features that help organizations deliver experiences tailored to different audiences.

Supported capabilities include:

* Translated content
* Localized experiences
* Personalized variants
* A/B testing

These features can be used to optimize content and experiences for different regions, languages, and user segments.