> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://zuora.ferndocs.com/docs/zephr/manage-user-journeys/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://zuora.ferndocs.com/_mcp/server.

# Manage user journeys

## Docs

- [Managing user state maps (journeys)](https://zuora.ferndocs.com/docs/zephr/manage-user-journeys/managing-user-state-maps-journeys.md): User state maps enable the creation of personalized customer journeys by mapping user states and transitions, allowing targeted engagement and decision-making in rules.
- [User state maps](https://zuora.ferndocs.com/docs/zephr/manage-user-journeys/user-state-maps.md): Learn how to access and utilize the user state map to manage states and transitions for anonymous and registered users in Zephr.
- [Reference a state in a feature rule](https://zuora.ferndocs.com/docs/zephr/manage-user-journeys/reference-a-state-in-a-feature-rule.md): Learn how to use the Journey State decision node in the Rules Builder to incorporate user state logic into feature rules.